Pharmola.com chronicles the influence and impact of the pharmaceutical industry on science, medicine and journalism.
It is published by LCMedia, Inc., a Peabody Award-winning independent media production company located in Cambridge, MA. LCMedia has extensive multimedia production, distribution and educational/community outreach experience, particularly with regard to health, human rights and social justice issues. LCMedia’s productions include public radio and television programs, documentary films, educational videos, and work in the emerging area of 3-D virtual reality, including major projects in the on-line community, Second Life.
LCMedia's president, Bill Lichtenstein, is a former investigative producer for ABC News 20/20, World News Tonight and Nightline. His work, and that of LCMedia, has been honored with more than 60 major broadcast awards including: a Guggenheim Fellowship; a George Foster Peabody Award for Excellence in Broadcasting, TV and radio’s highest honor; a Media Award from the United Nations; six National Headliner Awards; four Gracie Awards from American Women in Radio and Television; and five Unity Awards in Media from Lincoln University of Missouri for coverage of minority issues.
Lichtenstein produced the highly-acclaimed documentary film, West 47th Street, which follows three years in the life of four people with mental illness. At times hilarious and at other times tragic, West 47th Street was winner of "Best Documentary" at the Atlanta Film Festival and DC Independent Film Festival, and sold out theatres across the U.S. and internationally from Vancouver to Paris to Dublin to South Korea. The film aired on the PBS series P.O.V., and was called "must see" by Newsweek. It was accompanied by a 100-city educational outreach campaign with screenings including at Grand Rounds at Yale Medical School, the Carter Center, and the Department of Homeless Services in California’s Santa Clara County, where it was used to train outreach staff.
Other productions include:
- If I Get Out Alive, narrated by Academy Award-winning actress and youth advocate Diane Keaton. The one-hour public radio documentary examines the conditions and brutality faced by juveniles in the adult prison system. The program won first prize in the National Headliner Awards, a Casey Medal for Meritorious Journalism and several other honors.
- The highly-acclaimed Voices of an Illness radio documentary series, which Lichtenstein created following his own diagnosis and recovery from manic depression in the early 1990's, and has provided millions with an extraordinary window on living with serious mental illness since the series premiere in 1992. The programs on clinical depression, manic depression and schizophrenia were narrated by Rod Steiger, Patty Duke and Jason Robards, and were called “remarkable,” by Time magazine.
- The Infinite Mind, which for 10 years was public radio’s most honored and listened to health and science program.
LCMedia recently completed educational videos on living with and recovering from Borderline Personality Disorder, and the state of acute mental health care in emergency rooms.
LCMedia has also pioneered the use of 3-D virtual reality, in the on-line community Second Life, for public broadcast, health, education, and other non-profit social uses. These include the first live broadcasts from Second Life for The Infinite Mind with guests Kurt Vonnegut and Suzanne Vega; a live event for the U.S. Holocaust Memorial Museum on Darfur featuring Mia Farrow; and the construction of a corporate site for Dell, Inc. featuring a virtual science and technology center, and a factory where visitors can build their own computers.
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