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November 15, 2006


Why Savvy CEOs Hang Out in Second Life

Some of business's top guns create their own avatars to explore firsthand the potential of the online virtual marketplace

Bill Lichtenstein, President and CEO
Lichtenstein Creative Media

Award-winning former producer for 20/20, World News Tonight, and Nightline, Bill Lichtenstein oversaw the first ever Second Life concert series in August when his independent production company invited singer Suzanne Vega to perform and author Kurt Vonnegut to sit down for an interview -- in avatar form. “This is a new medium where you are able to convey an experience, rather than just transmit images and information,” he says.

Link to Business Week article "Savvy CEO's Who Hang Out in Second Life" and Slideshow

November 15, 2006 in News Coverage |

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